The incentives for providers were then reversed; rather than earning money from keeping the customer on the line (orgasm delayed), they earned more from bringing the caller to orgasm quickly, so as to move on rapidly to another call.
Unused minutes were rarely usable on a second call.
Leonard recorded her own voice informing callers of the contents of the next issue of High Society magazine before its publication.
Later she recorded others such as Annie Sprinkle "talking sexy".
Nevertheless, phone sex should not be confused with prostitution wherein money is exchanged for real life sexual services or physical interaction.